TrueMetrics‑Analytics is an innovative app designed for seamless integration with GA4 standards, catering specifically to e-commerce platforms. This tool enables businesses to track user behavior and conversion paths accurately without the need for a dedicated development team. By eliminating guesswork, TrueMetrics‑Analytics provides a comprehensive e-commerce funnel, helping businesses identify exit points and optimize conversion rates effectively. The app ensures a fast deployment of dataLayer via Google Tag Manager (GTM) to precisely measure user interaction data. With its user-friendly interface, TrueMetrics‑Analytics is ready to use out-of-the-box, requiring no coding expertise. This makes it an essential tool for data-driven growth and enhancing the overall e-commerce experience.