Native B2B lets you sell wholesale, but onboarding customers is still manual: you create each company, location, and catalog by hand. Tradelane adds the missing front door. Buyers apply through a form embedded in your storefront. You review every application in one queue and approve with a single click — Tradelane creates the company and location and attaches it to your B2B catalog automatically. Applicants receive branded emails at every step. Set up in minutes, all from your admin.

• Public B2B application form embedded in your storefront — no theme edits.
• Approve customers in one click — creates Company, Location, and B2B catalog.
• Automated emails: submitted, approved, and rejected templates included.