Varianta helps merchants who sell personalized or made-to-order products collect customization details at the moment of purchase, instead of chasing them by email after the order. Customers add custom text and upload their own images directly on the product page before buying, and every detail is saved to the order. Merchants get exactly what they need to produce and ship each item. Varianta runs in the Shopify admin and adds customization to the storefront via a theme app extension.

• Let customers add custom text to any product before they buy
• Let customers upload their own images to personalize their order
• Customer text and images saved straight to the order for fulfillment