Tawk.to is a versatile live chat software and messaging platform designed to enhance customer engagement and support. It offers real-time communication tools for websites, allowing businesses to interact directly with their visitors. The platform is free to use and includes features like chat history, ticketing, and automated triggers. Tawk.to aims to improve customer service and boost conversions by facilitating seamless interactions. Its user-friendly interface and customization options make it an ideal choice for businesses of all sizes.