FrictionIQ helps merchants understand why customers return products or request refunds. The app syncs return reasons, refund notes, and related feedback from Shopify, classifies recurring issue themes, and turns them into structured reports. Merchants can review trends, monitor unresolved friction, and use scheduled summaries to prioritize product, fulfillment, and operational improvements.

• Detect recurring return and refund issues
• Turn customer feedback into structured issue categories
• Track trends and receive scheduled merchant reports