PNL shows what your store actually earns. It reads your orders, applies your product costs — stored on Shopify itself, with dated history so past periods stay accurate — imports your Meta ad spend daily, and deducts transaction fees, per-order duty and fixed monthly costs. You get net profit per day, break-even ROAS and contribution margin per product, and a combined view across all your stores converted into one currency.

• Net profit per day after COGS, ad spend, fees, duty and fixed costs
• Break-even ROAS and contribution margin per product and variant
• Meta ad spend imported daily, converted to your store currency
• Cost history with effective dates so past periods stay accurate
• Link multiple stores and see combined profit in one currency