Emma is an AI assistant for your store. Shoppers ask in a chat bubble on your storefront or on WhatsApp, and Emma answers in their language with your products, prices, sizes and stock, then sends a Buy now link to your checkout. You run Emma from your own WhatsApp: tell her your hours, shipping or today's offer and she uses it right away. You approve Emma before she goes live and can reply to any chat in your admin. Pro adds a dedicated WhatsApp number. Requires a WhatsApp account.

• Answers shoppers in their language, on your store and on WhatsApp
• Learns your catalog automatically: products, prices, sizes and stock
• Buy now links take shoppers straight to your checkout
• Tell Emma your hours, shipping or offers from your own WhatsApp
• Read and reply to every conversation in your Shopify admin