Statcounter ‑ Heatmap & Replay is a powerful tool designed to enhance your understanding of visitor interactions on your website. By providing real-time analytics, the app allows you to instantly assess your site's performance and identify areas of improvement. Through session recordings, you can observe visitors' experiences, uncovering points of friction that may hinder user satisfaction. The app’s heatmaps give a visual representation of the most engaging areas of your pages, helping you optimize layout and content placement. Additionally, a live visitor feed lets you monitor user navigation in real time, providing insights into behavior patterns. With Google Ads integration, Statcounter helps to identify fraudulent click activity and pinpoint setup issues, safeguarding your advertising budget. Overall, the app aims to increase sales and customer loyalty by facilitating a seamless user experience.