TruBuild is an innovative app that empowers merchants with a robust visual product configurator, ideal for creating fully customizable offerings. With intuitive option rules and sophisticated conditional logic, merchants can craft products tailored to individual customer needs while providing an engaging and personalized shopping experience. Customers benefit from real-time updates and dynamic pricing that automatically adjust based on their selections, making custom product creation seamless and transparent. TruBuild simplifies the management of complex configurations and pricing strategies, effectively reducing errors and enhancing conversion rates. Built with an intuitive drag-and-drop interface, the app supports various pricing models and offers a versatile rules system for detailed control. Additionally, it includes features like 3D model support and scene-based configurations, catering perfectly to the demands of personalized or made-to-order item stores. This app not only enhances product customization but also supports brand consistency with options for custom designs.