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When shoppers can't tell which shade is theirs, they leave or buy two and return one. Skintone adds a Find your shade block to your product pages. The shopper types a foundation they already own, from more than 100 brands, and gets the closest shade on that product page, matched by measured colour, plus two alternatives. One click selects it. If nothing on the page is close, the block says so. Setup is choosing your brand in the app and adding the block in the theme editor.