Simon Data is an advanced Customer Data Platform (CDP) tailored for marketing teams looking to enhance their campaign performance through precise segmentation and personalization. Designed with Shopify brands in mind, Simon empowers marketers to effortlessly create hyper-targeted discounts, sales, and site experiences that drive conversions. As a low-code solution, it transforms marketers into data scientists, enabling them to fully leverage their data without reliance on technical teams. Simon Data seamlessly unifies Shopify and other sources of data, creating a comprehensive customer record for more effective marketing strategies. It allows the creation of detailed client segments based on both historical and behavioral data, enhancing the personalization of client experiences. Event-driven tagging ensures personalized interactions, while the platform supports a cohesive cross-channel experience through integrations with Shopify, email, SMS, and paid media.