Cosmise Pixel is a powerful analytics tool designed to help merchants optimize their marketing strategies and boost customer retention by offering deep insights into customer journeys. By dissecting user behavior, the app sheds light on how top spenders navigate transactions, pinpointing where potential buyers drop off and identifying the channels that successfully drive conversion throughout the sales funnel. With Cosmise Pixel, businesses can understand the intricate paths customers take, including touchpoints and the time elapsed from their initial visit to the final purchase. The app provides valuable comparisons between new and returning customer journeys, uncovering sources and loyalty behaviors. It also reveals abandoned paths and highlights last-seen channels, key drop-off points, and the roles different channels play in stages like awareness, consideration, and conversion. Additionally, Cosmise Pixel offers precise tracking of hourly purchases, referrers, product performance, and user growth, equipping merchants with the data necessary to refine their marketing efforts and elevate revenue-driving strategies.