Shoppable Partner Channel is an innovative app designed for Shopify merchants looking to expand their reach and generate additional revenue. By joining Shoppable’s merchant program, sellers can effortlessly connect their product catalogs through the app. Once connected, publishers select and curate products from Shoppable's extensive catalog to feature and promote on their platforms, including dedicated curated shops. This unique setup allows merchants to tap into new audiences and receive customer orders directly through their existing Shopify system, streamlining the sales process. The app operates on a performance-based model, eliminating upfront fees and ensuring a risk-free experience for merchants, who only pay a percentage of the sales generated through the platform. With Shoppable Partner Channel, businesses can enhance their marketing strategy and increase sales by forming dynamic partnerships with publishers, making it a comprehensive solution for distributed commerce.