WOW Product Options

Develop by Shopify

Free plan available

Customize products with infinite product variant options

Text fields

File upload

Checkboxes

Unlimited variant options

Custom product fields

Visual elements enhancement

Image & color swatches

Dropdown options

About WOW Product Options

Launched Jun 26, 2024

Built by Shopify

Address

Richmond, BC, CA

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Description

Create unlimited product options for customers and enhance UX & boost store revenue.

Offer unlimited product variant options with custom fields, allowing buyers to personalize their purchases and drive more sales. Add extra fields like color swatches, textboxes, file uploads, dropdowns, checkboxes, radio buttons, and more to product pages. Create and manage as many options as needed. Combine options into sets and add to product pages. Simplify personalization, enhance user experience, and attract more customers by enabling them to create their ideal product combinations.

Enhance product pages with visually appealing custom options.
Choose from 15+ option elements (text fields, image, color swatches, dropdowns).
Organize custom options into sets for easy management on product pages.
Offer infinite product selection possibilities for customers, improving UX.
Boost store revenue by enabling personalized and flexible product choices.

Pros

Offers extensive flexibility to buyers with custom product variant fields
Supports unlimited variant options including color swatches, textboxes, file upload, dropdowns, checkboxes, and radio buttons
Allows for the creation of as many options as required, and combines them into sets for organized management
Enhances the appearance of product pages with visual elements of custom options
Improves customer experience (UX) by providing infinite product selection options
Possibly increases sales and revenue by enabling product personalization

Cons

The extensive customization capabilities could potentially overwhelm users who are not tech-savvy
Managing a large number of product variant options and sets might become complex and time-consuming
Some users might prefer a simpler solution with fewer customization options

Top Helpful Reviews

kajavarnam

Oct 18, 2025 on Shopify

we tried the WOW app and really appreciated that the free version gives access to useful addons. The support team was also very responsive and helpful. Overall, a good experience!

SBRPSTC Academy Bookstore

Jun 30, 2025 on Shopify

I could not get it working however the support team got it fixed for me and I am happy the way it works no issues at this point. Would recommend for anyone to try the free version and decide for themselves