Give wholesale and B2B customers their own prices — without duplicate stores, discount codes, or theme edits. Create unlimited customer groups (VIP, cafés, distributors…), each with its own percentage and product scope. Customers in several groups automatically get their great deal per item — discounts never stack. Prices run inside Shopify's checkout and it stays correct in every currency and every market, keeps working when you change themes, and can never show one amount and apply another.

• Customizable storefront badges and prices display, in your language.
• Correct in every currency and market — zero theme code.
• Built-in wholesale application form with one-click approval.
• Unlimited customer groups with per-product scope - top deal wins, never stacks.
• Automatic enrollment from customer tags — no manual syncing.