WhatConverts

Develop by Shopify

Free plan available

Marketing Attribution & Call Tracking

Track lead types

Ad platform integrations

Optimize marketing

Collect data points

Roi insights

About WhatConverts

Launched May 13, 2024

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

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Introduction Video

Description

Easy marketing attribution for all your sales (ecommerce + calls, forms, chats)

Close the attribution gap, see what marketing leads to sales, and drive more growth for less budget. If you’re tracking ecommerce but also bring in sales from calls, forms, or chats, WhatConverts closes the attribution gap from reporting on Shopify alone. Discover valuable channels, get lead-specific marketing data, and start making more optimal marketing decisions. Setup is simple and integrations with the biggest ad platforms let you fine-tune which leads you attract to your site.

Track every lead type (ecommerce, calls, forms, chat) with just one tool
Attract customers and maximize your return with powerful ad platforms
Optimize your marketing based on revenue, not just volume (quality > quantity)
Collect 70+ data points on your store’s leads and customers
Uncover valuable ROI insights with robust and customizable reporting

Pros

Tracks multiple lead types (ecommerce, calls, forms, chat) with just one tool
Helps close the attribution gap from multiple channels beyond just Shopify
Provides lead-specific marketing data to discover valuable marketing channels
Simple setup and integration with major ad platforms for fine-tuning lead attraction
Collects 70+ data points on leads and customers for in-depth analysis
Enables optimization of marketing efforts based on revenue rather than just volume
Provides robust and customizable reporting for valuable ROI insights

Cons

Might be overwhelming for users who are new to marketing attribution and call tracking
Potential reliance on third-party ad platforms for optimal performance
Customization and setup may require a learning curve for inexperienced users
Cost could be a factor for small businesses with limited budgets