Virtue ‑ Charity Donations

Develop by Pledger Giving Ltd

Free plan available

40,000+ UK & Global Causes I Customer Donations I Store Giving

Customer engagement

Supports multiple causes

Environmental impact

Social impact

Charity support

Combat climate change

Plastic offset

Carbon offset

Tree planting

About Virtue ‑ Charity Donations

Launched Jan 17, 2021

Built by Pledger Giving Ltd

Email :

mariya@virtueimpact.com

Address

6 Yorkton St, LONDON, BFP, E2 8NH, GB

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Introduction Video

Description

Make an impact with store & shopper donations. Donate to charity, plant trees, offset plastic & more

Environmental and social impact for your store. Support Charities or donate to offset plastic & carbon, plant trees with our trusted Impact Partners. Choose from 60,000+ UK, Canadian & International Charities on the platform or add your own. Fundraise as a store for multiple causes. Let your customers add donations. Offer donation matching and roundups. Donate to multiple causes, build a strong brand, reach your sustainability goals. Add giving to your loyal program. Share your impact.

Donate to over 60,000 UK, CA & International Charities or add your own!
Plant Trees, Offset Plastic & Carbon with our trusted Impact Partners
Store Giving - select 1-3 causes to donate to from all sales or specific product
Customer Donations - before and after purchase; donation matching; roundups
Track and share your impact - trees planted, carbon offset, money donated etc

Pros

Supports over 40,000 UK & International causes
Enables environmental and social impact contributions
Options to add your own cause
Facilitates fundraising as a store
Allows customer donations before and after purchase
Provides donation matching and roundups
Enables donations to multiple causes
Helps build a strong brand and reach sustainability goals
Tracks and shares impact (eg trees planted, carbon offset, money donated)
Includes customer engagement and cause marketing features
Ease of implementation

Top Helpful Reviews

Peaty's

Nov 25, 2025 on Shopify

App was decent. Much better than the others we looked at. A bit awkward to set up with not plus store but the support was great. Mariya was really helpful and helped me with lots of stupid questions. We will use this app again

Bathrooms Online

Sep 04, 2025 on Shopify

Thank you Virtue team. Mariya was very helpful in getting us all set up. We are looking forward to helping generate awareness and resources for wonderful worthwhile causes. M

Artkind

Jul 07, 2025 on Shopify

A super easy way to factor charitable donations into your Shopify store - super happy with the process so far and excited to make a real impact at our chosen charities.

Brand X Belts

Mar 27, 2025 on Shopify

This was the only donation app that - Let me allocate a % of a specific product to specific causes - Let me add my own causes All while being intuitive to use and backed by a responsive, friendly, and helpful team.

KibōWa

Dec 03, 2024 on Shopify

Very nice app, easy to integrate on the store, very customizable. And customer service is so so so nice

cocobutik

Oct 30, 2024 on Shopify

The app concept is excellent, and the support is solid. However, the management panel and widgets leave much to be desired. The admin panel feels outdated, reminiscent of 90s interfaces, and the widgets are not fully compatible with newer themes like Be Yours. When configuring donations through sales, there's no option to require customers to select a foundation before completing their transaction. Additionally, the widgets lack customization options and are oversized, impacting the product page UX. The "learn more" option on the widget also frequently stops working

POTPLANT STUDIO

Oct 26, 2024 on Shopify

Great for donating to different charities. I like that we can give from sales and engage customers with checkout donations, makes long-term giving easy and supporting a good cause more convenient

belmoa

Sep 19, 2024 on Shopify

I got charged when i uninstalled the app. So i asked the support and they say just uninstall it again. I got charged again the second time when I told them I uninstalled it. You guys are a scam.

This Is Not A Game

Sep 12, 2024 on Shopify

Fantastic customer service. Charlie was really on the ball and answered all my questions with ease and a great manner. Product works flawlessly, except for one weird little unique bug (I can't add one-off donations on my browser, but all my customers can!) that they are looking into pronto for me. No complaints! Brilliant.

WONDERCRAFT LTD

Apr 16, 2024 on Shopify

We were sadly let down by a number of other applications similar to this. With Virtue - Charity Donations, we were very happy with the features available and the ease of implementation. There are fees associated with this application; so be aware.

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