Many catalogs use separate product listings for each color or style, so shoppers must search to compare options. Variora groups those products and shows them as swatches on product and collection pages. Merchants create groups in the app, choose a display style, and enable the theme app embed. Shoppers click a swatch to open the linked product. Bulk Excel import helps build groups faster.

• Group 2+ products and show them as swatches on product pages.
• Add collection-page swatches with theme app blocks.
• Customize swatch styles to match your theme.
• Bulk create or update groups with Excel import.
• Enable storefront swatches with one theme app embed.