VariantIQ adds custom product options like text fields, dropdowns, and checkboxes to any product. Build a template once, then assign it to many products. The visual rule builder creates conditional logic to show or hide options based on customer selections. Each option can carry its own price adjustment that updates as customers customize their order. Global datasets let you maintain large option lists in one place and reuse them across templates without re-entering data each time.

• Reusable templates with custom fields assignable to many products.
• Visual rule builder for conditional show, hide, and option filtering.
• Per-option price adjustments that update in the cart live.
• Global datasets to manage large option lists in one shared location.
• Built-in analytics for template views and add-to-cart rates.