B4B ‑ Variable Products

Develop by Shopify

$9-$19

/ Month

30 Days Free Trial

Variants on collection page & Collection filter by variants

Theme integration

Catalog management

Conditional display

Show variants separately

Unique variant images

Order variants

Display by color

Custom variant names

Mix variants

About B4B ‑ Variable Products

Launched Nov 17, 2019

Built by Shopify

Address

London, ENG, GB

Website Support Portal Privacy policy Tutorial FAQ Document

Related Categories

Claim Offer

Synctrack AI Order Tracking

(70 Reviews)

Claim Offer

Sponsored

All-in-1 Order Tracker with a Branded Order Tracking Page

Description

Do not create tons of products! Just split up products and show variants on collection pages

Variable app makes it easy to show variants on collection pages as separate products with unique images. Variable Products can help you manage your catalog, show suitable variants per collection (only discounted, only in Black color, only in stock), and change the order of variants depending on options. Our app integrates with your store's theme and shows variants as products in the same way. The app can make your catalog visually bigger without copying products.

Show variants on collection pages by Color, or any other options
Split variants and change the displayed product image according to collection
Manage & display variants on collection pages in bulk or using condition logic
Name variants in catalog using the combination of different product fields
Change the order of variations, and mix product variants amongst other products

Pros

Makes it easy to show variants on collection pages as separate products with unique images
Helps manage your catalog effectively by displaying suitable variants per collection (eg, only discounted, only in Black color, only in stock)
Can change the order of variants depending on options, increasing flexibility in presentation
Integrates seamlessly with the store's theme, mimicking the default product display
Makes the catalog visually bigger without duplicating products
Allows showing variants on collection pages by color or other options
Allows bulk management and display of variants using condition logic
Enables naming variants using a combination of different product fields
Provides the ability to mix and change the order of product variants amongst other products for better visual merchandising

Cons

Complex setup and learning curve for first-time users
Potential theme compatibility issues that may require additional customization
Limited user reviews make it difficult to assess overall user satisfaction and reliability
May slow down the website if not optimized properly due to the increased number of variant displays

Top Helpful Reviews

Karmyliege

Sep 18, 2025 on Shopify

Application qui fait mon bonheur depuis plusieurs années à présent. Je suis heureuse d'avoir pu trouver une solution à mon problème de présentation de mes variations sur ma page collection. Peu d'applications le font et celle-ci est facile à utiliser. De plus le support est très réactif et disponible pour la moindre question ou le moindre souci. Je ne peux que recommander !

ProstoPrelest

Aug 28, 2025 on Shopify

UPd: Michael fixed bug with app enabling and it started to work fine. Need to mention excellent filtering options App looks great, but i even can't enable it. Support not answeriing

GO RIGO GO!

Aug 28, 2025 on Shopify

excelente soporte, tuve necesidades muy puntuales he hicieron desarrollos para poderlas suplir como lo fueron 1. tener separador de puntos en el precio y 2. tener descuento cuando adquieren mas dias de alquiler en el calendario

Period Property Store

Aug 12, 2025 on Shopify

Wonderful app, does exactly what I need for my store plus plenty of customisation options for different collections. Michael was incredibly helpful and implemented custom changes for me to get the site working perfectly - great app, thanks Michael!

Greatly & Co.

Jun 03, 2025 on Shopify

Exceptional product and great customer service. The product itself is very easy to use and works great. I hit a snag with my theme images but the team responded and resolved very quick!

Saratoga Outdoors

Mar 10, 2025 on Shopify

The app is great and customer support is incredible. Michael created two custom solutions for my store, and QUICK! I absolutely recommend this app.

Vincken Mode

Dec 12, 2024 on Shopify

I just started my webshop but quickly found out that I could not display variants for multiple colors of clothing. Installed the free trial and I was immediately enthusiastic. I still had some questions about installing but that was answered very quickly. Recommend this to everyone, thanks Michael!

Rudy Project North America

Sep 04, 2024 on Shopify

This app lives up to its description and works flawlessly. Highly recommend if you want to display individual (single or many) variants on a collection page instead of the main product image. Support is awesome and I can't recommend enough!

ZOO-design

Sep 04, 2024 on Shopify

Not only the app works as it should and does what it's supposed to do perfectly, but their customer support is top notch. I had the pleasure of communicating with Michael and he really goes out of his way to understand if you have an issue and try to help you solve it. I had a problem with how my product variants appeared under different translations and he helped me solve it within minutes.

Eva Fashion

Sep 01, 2024 on Shopify

We have been using this app for few years and it is quite useful. They also have a great customer support.

View all reviews