UTM Health runs 7 automated checks against your Shopify order data to identify gaps in your UTM tracking setup. It scores your store across four dimensions coverage, completeness, naming quality, and hygiene then shows a prioritized list of issues ranked by revenue impact. Each issue includes a plain-language explanation of what is wrong and what to fix. The app reads directly from your Shopify orders and customer journey data, so no additional integrations or tag setup is required.

• UTM Health Score, 0–100 score measuring your store's UTM tracking quality.
• Unattributed revenue, see the dollar value of orders with no UTM source data.
• Fixable issues lists problems ranked by revenue impact with clear fixes.