Shoppers compare prices in their own unit: 100 g in Japan, 100 ml in Germany, oz in the US. The built-in unit price shows the same unit in all markets, so some buyers see one they do not use. Enter each variant's content volume once in any unit, then set the display unit, base amount, rounding, and format per market. The price per unit is worked out as the page renders, and appears on product pages, product cards, and the cart. Bulk editing and drafts read from product names are included.
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Display price per unit (volume, weight, or item-based)