Running a Shopify store means tracking dozens of costs that revenue reports don't show. TrueMargin pulls them all together. COGS, ads, fees, refunds, custom expenses, and VAT so you can see real net profit per product, per ad, and per period. Sync COGS, price, and compare-at price two-way with Shopify. Analyze winners and losers across Meta, Google, and TikTok. Compare profit by month, week, or year. Built for solo sellers and small teams who want their hours back.

• See real net profit per product, after COGS, costs, ads, fees, refunds, and VAT
• Track POAS and rank ad winners and losers across Meta, Google, and TikTok
• Segment customers as VIP, Loyal, At Risk, or Lost to focus retention efforts
• Manage COGS, expenses, shipping, payment fees, overhead, and VAT in one place
• Run P&L reports and what-if scenarios by day, week, month, quarter or year