TrueMargin calculates your store's net profit by subtracting cost of goods sold, payment-processing fees, shipping, and ad spend from your Shopify sales. A profit waterfall shows where the money goes, and a per-product breakdown shows which products make money. When a product's cost is missing, TrueMargin estimates it and labels it as an estimate that you can accept or edit. An optional daily email summarizes yesterday's net profit and margin.

• Net profit after COGS, payment fees, shipping, and ad spend
• AI estimates missing product costs, clearly labeled and editable
• Per-product margins that reconcile to your shop total
• A daily profit email with yesterday's net profit and margin