Meta reports an inflated ROAS that ignores your real costs, so campaigns can look profitable while quietly losing money. True ROAS AI connects your Shopify and Meta Ads data, attributes each order back to the campaign that drove it, and calculates true ROAS and net profit after COGS, shipping, transaction fees, refunds, discounts, and operating costs. You see which campaigns, products, and collections make money, which orders can't be attributed, and whether your UTM tracking is correct.

• True ROAS and net profit dashboard after COGS, shipping, fees, and refunds
• Per-campaign profit, margin, and true ROAS with sortable, exportable tables
• Order attribution that matches each order to a campaign with a confidence score
• Product and collection profit analytics with allocated ad spend and margins
• UTM auditor that scores tracking health and flags broken or missing tags