AdClair

Develop by Shopify

Free plan available

Track ad campaign performance automatically

Utm tracking

Real-time reporting

Performance insights

Cross-platform tracking

About AdClair

Launched Jan 31, 2021

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

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Description

Track information about the performance of your Facebook ads through UTM tracking.

UTM parameters are tags that you add to a URL. When someone clicks on a URL with UTM parameters, those tags are sent back to your Google Analytics for tracking. PIXILIZED leverages these parameters to track and analyze the data from your Shopify store and link it to your Facebook ads. By providing robust reporting capabilities post iOS14, PIXILIZED ensures that you can still gain valuable insights into your ad performance despite the evolving landscape of digital advertising.

PIXILIZED links Shopify data to Facebook ads using UTM parameters.
Real-Time Reporting: Get quick, accurate order insights, post iOS14.
Cross-Platform Tracking: Ensure consistent ad performance analysis.

Pros

Automatic tracking of ad campaign performance saves time and effort
Leverages UTM parameters for effective data collection and analysis
Provides robust reporting capabilities even post iOS14 changes
Integrates Shopify store data with Facebook ads for cohesive tracking
Allows for real-time reporting and quick, accurate order insights
Supports cross-platform tracking to ensure consistent ad performance analysis

Cons

Heavy reliance on Shopify and Facebook platform integration may limit flexibility for multi-platform users
Dependence on Google Analytics for tracking, which could be a limitation for those not using this tool
Users might face a learning curve when setting up and interpreting UTM parameters and reports
The feature set might be redundant for users already employing similar analytics tools