Thrivify adds an AI layer to product pages that helps shoppers decide and purchase in real time. It answers questions, recommends products, supports virtual try-on, and verifies identity to unlock offers. For example, students in the US or NHS workers in the UK can be verified on-page and access gated discounts. Thrivify maintains an identity profile combining verification and behaviour, allowing offers and experiences to adapt during the session.

• Verify customer eligibility (students, NHS, key workers, Military & more)
• Control discount access to protect margins and target key customers
• AI assistant that guides decisions and controls offer eligibility
• Create targeted campaigns for different audiences and customer groups
• Capture customer data to personalise offers and shopping experiences