The Lab reads your Shopify sales day by day and tells you whether a day was good for what it was: an ordinary day, the run-up to a sale, the sale itself, or the days after. Connect Meta, Google Ads and Klaviyo to see ad spend and MER next to your net sales. The Lab is made by Strategy Labs.

• HQ: today's read against your normal, with the reason behind each number
• Events: the sales and drops The Lab detected; confirm or correct them
• Benchmarking: your numbers next to the median of similar e-commerce brands
• Media: spend, MER and platform ROAS by platform and campaign
• Sidekick: ask Shopify's assistant about your promotions and campaigns