Snowplow Event Tracker

Develop by Shopify

Free plan available

Track the complete customer journey events with Snowplow.

Order tracking

Cart tracking

Checkout tracking

Event data collection

Storefront/server-side tracking

Sn js tracker configuration

1-click webhook setup

About Snowplow Event Tracker

Launched Dec 10, 2020

Built by Shopify

Address

114 W. 17th Street, New York, NY, 10011, US

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Collect behavioral event data on the storefront and via webhooks with Snowplow.

This application enables collecting event-level data from your Shopify store with a Snowplow data pipeline, both on the storefront (client-side) and via webhooks (server-side), providing you with highly accurate and granular data. You can use this application to collect raw data that enables your data team to to perform marketing attribution, personalization, 360 customer view (customer knowledge graph), fraud detection, customer scoring, store/inventory monitoring, and so much more.

Track storefront and webhook orders, carts and checkouts (honors Consent)
Configure Snowplow JS tracker options
Configure orders, carts and checkout webhooks with 1-click
Honors Shopify customer privacy settings

Pros

Collects event-level data both on the storefront (client-side) and via webhooks (server-side)
Provides highly accurate and granular data for in-depth analysis
Enables raw data collection for a variety of data-driven tasks including marketing attribution, personalization, and customer scoring
Supports 360 customer view (customer knowledge graph) and fraud detection
Offers easy configuration of Snowplow JS tracker options
Allows 1-click configuration of orders, carts, and checkout webhooks

Cons

Initial setup and configuration might be complex for non-technical users
Reliance on Snowplow data pipeline requires familiarity with Snowplow ecosystem
May require additional resources and expertise to fully leverage raw data collected
Continuous monitoring and maintenance might be needed to ensure data accuracy and pipeline reliability

Top Helpful Reviews

Pinter

Feb 12, 2025 on Shopify

Snowcatcloud provides a really simple entry point to behavioural tracking, without needing to invest in data engineers or cloud infrastucture. They have been responsive to all our needs.

vetevo GmbH

Sep 28, 2021 on Shopify

Install all necessary client as well as server side tracking with one click - for free. This app allows any shopify shop to take control of their on data easily by leveraging the power of first-party tracking through Snowplow. Highly recommend.

RevitaLash® Cosmetics

Sep 24, 2021 on Shopify

Amazing value. Especially if you don't have multiple data engineers / are a single-engineer data team. Just wow. tl;dr -- having Snowplow + Shopify Webhooks = full-funnel attribution if you're already using tracking params / UTMs when you serve ads.