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Customer reviews: Shoplift ‑ A/B Testing

Develop by Shoplift

Reviews (98)

Overall rating
4.8

What Merchants Think

Overall, merchants highly praise "Shoplift - A/B Testing" for its user-friendly interface, seamless Shopify integration, and effective customer support, notably from Jonathan. Many users express satisfaction with the app’s ability to provide actionable insights and improve conversion rates without requiring extensive coding knowledge. However, there are some concerns about the pricing and billing practices.

Key Strengths

  • User-friendly platform suitable for both beginners and experts.
  • Seamless integration with Shopify, offering easy setup and management of A/B tests.
  • Effective customer support, particularly from Jonathan, providing valuable testing insights and strategy suggestions.
  • "Lift Assist" feature providing high-converting recommendations.
  • Lightweight app that does not impact page speed.
  • Cost-effective alternative to more expensive CRO testing tools.
  • No need for extensive coding knowledge or developer support.

Common Concerns

  • Issues with billing practices, such as charges after uninstalling during a free trial.
  • Concerns about the business model feeling like a trap with frequent upgrade prompts.
  • Some users experienced deceptive practices regarding pricing and expectations for results.

Final Thoughts

Shoplift is generally well-received as an intuitive and powerful A/B testing tool that effectively meets the needs of merchants on Shopify. Its ease of use, combined with exceptional customer support and insightful features, make it a preferred choice for businesses seeking to optimize their store's performance. However, potential users should be aware of the concerns surrounding its billing practices and ensure they fully understand the pricing structure.

American Uncle

Jun 25, 2025  on Shopify

For years I've been struggling with finding a smart way to A/B test on Shopify. All the alternatives out there are too expensive and often lack of a native integration with Shopify (VWO, Optimizely etc.). Shoplift instead is cheaper and enables us to easily A/B test different themes, which is a game changer for implementing robust features. Definitely recommended

Society6

Jun 24, 2025  on Shopify

Shoplift has been such a joy to onboard and ramp up quickly with. The team is extremely intelligent, friendly, and supportive. Huge shoutout to Kristi Murphy on the merchant success team who has been instrumental in helping us maximize our testing roadmap and providing real use-case examples, visual aids, and always being willing to brainstorm and troubleshoot. Extremely user-friendly interface and to implement without any major dev support which is always a win when onboarding a new app. Thanks Shoplift!

Cobra Electronics US

Jun 05, 2025  on Shopify

Shoplift "does what it says on the tin", which is high praise for an app that aspires to take complex statistical experimentation and make the process as simple as designing and pushing minor template updates. Super helpful preview period and onboarding with live reps. Easy to setup and launch. No issues with our custom themes and templates. In our testing Shoplift seems best suited for tracking conversion KPIs and significant changes. Less so for minor details and fine tuning through specific multi-step journeys. For us that is a good thing, as it keeps us focused on business outcomes and not getting endlessly lost in UX/UI. Gives a good level of reporting by breaking out source groups and device types by default and not requiring us to define every segment in advance. Just be sure you have significant traffic volume going to the pages you want to test. GA4 integration automatically creates custom audiences by test condition whenever you launch a new test, so if you really want to track non-conversion behaviors you can set up your own custom reports in GA.

Body Leaf

Jun 04, 2025  on Shopify

- UI is very clean, easy to navigate, even for beginners - Support team is also awesome, very friendly and helpful, always willing to help you even if you are slow or need more time to understand how certain things work - I have to say it's still quite limited in its features and unable to perform lots of more advanced CRO features that other CRO tools have, but it does seem like they are slowly improving and coming up with new upgrades along the way

Create Room

Jun 03, 2025  on Shopify

Shoplift is great! They continually come out with new options to help run tests on your website. Their team is very knowledgable and so helpful and keep you up to date of new products.

Eagle Creek

May 20, 2025  on Shopify

We love the Shoplift app overall, it does exactly what we were looking for in a testing platform--test themes and templates against each other. It's simple, affordable, and easy to use. I wanted to specifically shout out Gary on their support team. He has made sure to give timely updates for any reported issues, and follows through with solutions and communications about the matter. Thanks Gary!

Ruti

May 14, 2025  on Shopify

Easy to use and integrates with our templates/developments effortlessly. Reporting after tests are great

Medterra

May 14, 2025  on Shopify

Shoplift has been an incredible tool for our eCommerce team. We've launched a wide range of experiments that uncovered major wins in conversion rate optimization. It's made testing easier and more impactful. Highly recommend it to any brand looking to improve their on-site experience and drive results.

Not Another Bill

May 14, 2025  on Shopify

Great app. Shoplift makes A/B testing super simple and gives us all the data we need to improve the customer journey. Shoutout to Gary at Shoplift, super helpful and speedy!

Counter Culture Coffee

May 13, 2025  on Shopify

I had a great experience with this app/tool. It was very user-friendly and an easy way to test out different UX and site update ideas. Each test provided detailed data points and critical info to help us optimize our site. I also found their customer support to be really knowledgeable and helpful in providing strategy and test ideas. I'm looking forward to using the hero banner templates more.

quip

May 08, 2025  on Shopify

Shoplift is such a user friendly and easily digestible platform which we really appreciate. Running different tests at the same time has never been easier. Also, the team at Shoplift are very responsive and amazing to work with.

Glucose Goddess

May 05, 2025  on Shopify

Definitely the best AB Testing app for E-Commerce stores using Shopify. Hands down the most easy to use + the support team is AMAZING! They are always responsive and super eager to help. I strongly recommend to anyone looking to optimize their store.

Secret Linen Store

May 02, 2025  on Shopify

The Shoplift app has been great to use, simple and smooth with lots of handy testing features and insights. The account managers are super friendly with a huge amount of expertise and support to offer. Would definitely recommend!

Monique Lhuillier

May 01, 2025  on Shopify

Shoplift is very user-friendly and makes it super easy to A/B test! Their team is knowledgeable, and their responses are quick (hey Kristi!). Looking forward to seeing what new Lift Assist options they roll out in the future!

Mister Zimi

Apr 30, 2025  on Shopify

Shoplift support is fantastic — responsive, helpful, and genuinely invested in customer success. The platform itself works really well and makes running A/B tests seamless. That said, the subscription fees can feel steep unless you have a consistent pipeline of A/B test sprints ready to go. It would be great to see a more flexible pricing model that caters to brands who test in bursts or on a more ad hoc basis.

Gas Monkey Garage

Apr 29, 2025  on Shopify

Hands down the best A/B testing platform on Shopify. Also, has tons of other features we utilize like scheduling website changes for campaigns and having different site experiences for different regions.

Higround

Apr 28, 2025  on Shopify

Shoplift has been easy and efficient to use for implementing CRO tests on the site. Jonathan H has been helpful with providing updates to the app which can be used to implement for tests.

Stripe & Stare

Apr 28, 2025  on Shopify

Amazing app and customer service! Would 100% recommend if you're looking for a user-friendly A/B Testing tool.

Wine Insiders

Apr 25, 2025  on Shopify

We’ve been using Shoplift to run A/B tests across our site for the last few months, and it’s quickly become a must-have in our ecommerce tech stack. The interface is super intuitive, and even with a difficult-to-use theme, Shoplift makes it easy to add new blocks and edit pages to drive real test success. Being able to visually build and publish tests without relying on dev time has been a huge win for our small team. Kristi, our MSM, has been fantastic — she’s incredibly responsive, strategic, and feels like a true extension of the team.

Needlepoint.Com

Apr 25, 2025  on Shopify

We’ve had a great experience using Shoplift for our e-commerce site. The app is easy to work with, and the support team goes above and beyond—they’re quick to respond and always bring helpful suggestions to the table. Our account manager has been especially great, and it’s been a huge help having Shoplift as we focus on growing our conversion rates.

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