Some shoppers ask ChatGPT, Perplexity, Claude, Gemini or Copilot what to buy, then land on your store and order. Shopify records the referring site and UTM source of the visit behind each order, but not as one figure per assistant. Shelfglance reads both, names the assistant, and reports how many orders came from each, what they were worth, and whether it is growing. Last-click attribution, first touch shown separately. No tracking script, no theme edits, no customer names or addresses read.
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