Velocity Insights

Develop by Shopify

Free plan available

Measure key KPIs across your sales & marketing channels

Daily metrics

Geography view

Cohort chart

About Velocity Insights

Launched May 13, 2021

Built by Shopify

Address

Wilton, NY, US

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

Velocity Insights: Elevate DTC analytics.

Velocity Insights is an analytics tool for DTC brands that assist you in optimizing your traffic and conversion to grow your sales.Velocity Insights is an analytics tool for DTC brands that assist you in optimizing your traffic and conversion to grow your sales.

Report card- Get Daily, Weekly and Monthly business metrics details
Geography View- Understand from which part your sales is coming
Cohort Chart- Understand user segmentation based on AOV and repeat %

Pros

Comprehensive analytics tool for DTC brands
Optimizes traffic and conversion for sales growth
Provides key performance indicators across sales and marketing channels
Offers daily, weekly, and monthly business metrics through a report card
Includes a geography view to track sales origin
Features a cohort chart for user segmentation based on AOV and repeat percentage

Cons

Limited to DTC brands, potentially not suitable for other business models
No mention of integration capabilities with other platforms or tools
Details on customization options for reports and views are unclear

Top Helpful Reviews

Plantigo

Jul 25, 2025 on Shopify

One of the unfortunate seller trapped into this Worst shipping service Shipfast. Irresponsible uncapable to solve any delivery issues. Repeatedly error application. no one to care this business properly. Lost many repeated customers, shipping charges, peace of mind by this poor company.

Jaibros

May 10, 2023 on Shopify

Just fooling by showing 6% Interest, this financing will cost you around 60-90%, yes 60-90% annual interest rate, i got all the calculation, they are just fooling in the name of revenue based financing, its better to take money from Local lala , that will cost lesser than that. I made a big mistake choosing velocity.