RedTrack connects to your store and tracks your campaigns. It shows you what every campaign, ad set and ad delivered, measured on your own 1st party data and attribution rules you set, not on what API pulls from Meta or Google dashboard. RedTrack records clicks and conversions server-side, from your store, at the moment they happen. RedTrack also sends that record back to the ad platforms via native CAPI integrations so their optimization has something accurate to work with.

• Server-side conversion tracking and Conversion API
• Revenue and ROAS by channel, campaign, and creative
• Attribution modelling
• Customer cohorts and lifetime value
• Multi-channel tracking and reporting