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PromoLabs logo

PromoLabs

Develop by Shopify
Free App

Measure and improve the profitability of every promotion.

Roi tracking
Profit insights
Customer analysis
Benchmarking tools
Recommended actions
Discount performance
What-if analysis
Margin erosion
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About PromoLabs

Launched Jan 31, 2024

Categories

Dashboard

Built by Shopify

Address

Oyster Bay, NSW, AU

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

PromoLabs helps you analyze and optimize your discounting strategy so you can run smarter promotions

Built for Shopify merchants of all sizes, PromoLab starts with crystal-clear insights into: how much each promotion eats into your profits, which customers snag too many discounts and benchmarks you against similar stores. PromoLabs also gives you recommended actions to maximize profit and helps you understand the ROI of changing your discounting strategy and tracks how ongoing discounts are performing.

Built for Shopify merchants of all sizes, PromoLab starts with crystal-clear insights into: how much each promotion eats into your profits, which customers snag too many discounts and benchmarks you against similar stores. PromoLabs also gives you recommended actions to maximize profit and helps you understand the ROI of changing your discounting strategy and tracks how ongoing discounts are performing. more
  • Margin erosion and discount penetration for each campaign and customer segment
  • What-if analysis: Test different scenarios to see the impact on your margins.
  • Benchmarking: Compare your performance against similar store
  • Actions: data-driven suggestions to improve targeting and maximize profits
  • ROI optimizer: Predict how much more you could earn with smarter discounting.

Pros

  • Provides clear insights into how promotions affect profits
  • Helps identify customers who exploit discounts excessively
  • Offers benchmarking against similar Shopify stores, aiding in competitive analysis
  • Delivers data-driven recommendations to maximize profits from promotions
  • Facilitates understanding of ROI from different discounting strategies
  • Tracks the performance of ongoing discounts effectively
  • Includes 'What-if' analysis to test various scenarios on margins
  • ROI optimizer predicts potential increased earnings through smarter discounting

Cons

  • Potential for information overload for users not well-versed in analytics
  • May require a learning curve to understand and utilize all features
  • Effectiveness might be reduced if not integrated with other eCommerce tools
  • Benchmarking might not cover niche markets or very unique stores adequately

Key Features

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