LTV Analytics ‑ ScaleX AI

Develop by Shopify

Free plan available

Pass Net Revenue, Profit data to Google Ads | Analyse & Bid

Exclude canceled orders

Sync profit data

Analyze campaign profitability

Optimize detailed metrics

Sync audience quality

About LTV Analytics ‑ ScaleX AI

Launched Jan 18, 2024

Built by Shopify

Address

Waldeck Pyrmontlaan 12, Wassenaar, 2243HM, NL

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Description

LTV & Retention Analytics

Are you fully utilizing your store's data? Do you know your customers' true lifetime value and how to leverage it for acquisition optimization? Which products are best at retaining customers? Are you tracking loyal, promising, and other customer segments to boost repeat purchases?

Optimize marketing spend by focusing on high-value customers
Forecast future revenue based on customer behavior
Improve product recommendations by understanding customer preferences
Improve promo planning by understanding the performance of past promos

Pros

Allows comprehensive analysis of performance by syncing detailed metrics such as Net Revenue, Profit, and Higher AOV to Google Ads
Optimizes marketing campaigns based on deeper financial and audience quality metrics, which enhances overall business value
Excludes canceled orders and partial returns from Google Ads conversions, providing cleaner data
Syncs profit data allowing for analysis of the profitability of every campaign, ad, and keyword
Includes features to identify and target high-value, loyal customers without applying discounts

Cons

May require a learning curve to understand and effectively utilize all metrics and features
Dependent on Google Ads integration, which might limit functionality if Google changes its APIs or policies
Additional costs associated with using the app could affect overall marketing budget

Top Helpful Reviews

GoofOn

Feb 21, 2024 on Shopify

Profit X has drastically changed how I manage my Google Ads campaigns on Shopify. Installation was a breeze, and the app seamlessly syncs with both platforms. The support team was very responsive to all our queries. With Profit X I can actually track performance based on preset margins for my products as well on the ordervalue, which makes it very convenient to optimize. Tracking performance is improved with much more detailed insights into which ads are driving conversions. I would strongly recommend them if you are using performance marketing to run ads.

HUSTLEZY

Feb 19, 2024 on Shopify

Came across this app through a friend, The app is very useful. Shows Profit, Net revenue, Audience quality data right in Google ads. We are able to optimize on these signals as well. Made by industry experts and being an inexperienced in ads since it's changing everyday this tool is incredible Strongly recommended