We implemented Popsixle to improve our Conversions API (CAPI) data connection, and it has quickly become an essential part of our Meta advertising infrastructure. Popsixle operates quietly in the background, but the impact is clear—better attribution, stronger optimization signals, and more reliable performance data. By bridging the gap between our site and Meta’s systems, Popsixle ensures that conversion events are captured more accurately and in real time. This has allowed us to scale campaigns with greater confidence, backed by richer insights and more consistent reporting.

I was having issues with Facebook claiming purchases from our existing customers on their platform, specially because we have new products launches every week. I thought Facebook was "cheating" us, but with Popsixle I realized that it was not Facebook's fault, they were just reporting what their system was capturing. And that's when Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook.

I cant say enough about how important Popsixle has been for us over the last couple of years. It has provided so much more insight and stability, and was a game changer for improving our Meta performance. Easy implementation, great team, and very impactful!

We’ve tested a lot of tools for optimizing ad performance, but Popsixle stands out in a big way. As soon as we started using it for our Shopify store (Yurt Rock), we saw an immediate boost—over a 20% increase in revenue from our Meta campaigns alone. The setup was seamless, the support team is responsive and knowledgeable, and the results speak for themselves. If you’re running paid ads and want to squeeze the most out of every dollar, Popsixle is a no-brainer. Highly recommend to any serious eCommerce brand looking to scale profitably.

I have used popsixle for years, it's a great enchanced CAPI, it was much easier to scale when all of the data is being passed back to meta and google.

Popsixle is GREAT - cleaner data = more confidence in what works vs. what's not. A great investment IMO for anyone using Paid Ads to help with attribution...

Popsixle has been a great solution for us. We have tested several different attribution enhancement products that failed us. We were really struggling with attribution prior to using the product. Now, we have a much clearer picture into the performance of our Meta campaigns which has allowed us to spend more ad dollars in areas that are actually helping us drive new customers and incremental revenue.