Pixel Theory Data Hub connects a merchant-authorized Shopify store to a Pixel Theory-managed analytics workspace. It syncs order, product, refund, revenue, cohort, and LTV data so merchants can review store performance in one reporting environment. Pixel Theory handles store mapping and sync activation, and the app excludes customer names, emails, phone numbers, addresses, geolocation, ZIP/postal codes, and payment details.

• Sync order, revenue, refund, discount, tax, and shipping data.
• Track product, variant, SKU, quantity, and line-item performance.
• Support cohort and LTV reporting with customer-level metrics.
• Connect each store to a Pixel Theory-managed analytics workspace.