Where Knowledge Meets Innovation
Optimize pricing strategy with unbiased A/B tests on Shopify storefronts.
ParityTest runs price A/B tests on your storefront using Shopify Discount Functions. Each price group in a test is shown with the same discount treatment, so results reflect actual price response, not a difference in whether one group saw a discount and the other didn't. Results are reported as profit per visitor alongside conversion rate, since a lower price with a higher conversion rate can still perform worse on profit. Works on any Shopify plan. Shopify Plus is not required.
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