Parabola has been a life saver for us at Proof Bread in Phx! I guarantee it's worth paying for (the best things always are!). Parabola is easy to use, and lets you mold your data into a form that lets you see the entire landscape of your business. Parabola links the wide collection of software we utilize with stability, and when one of the other software pieces in the chain breaks or glitches, we've always been able to use the versatility of parabola to quickly course correct. Not only that, but the staff has been incredibly supportive. They've been excited to see our business grow and because of that, we see them as partners now. We use parabola to connect our multiple Shopify shops, pick up locations, and deliveries to reporting, parsing, predictions, logic, and alert systems, which are managed all in one place. We're currently using it to connect Shopify, Square, and Google Sheets, but there are so many more options. You don't need a programming background either with the UI they dreamed up and the support they lend, you just need to know what you want. Parabola was useful when we were small, and even more so as we've grown. It's a creative tool we plan to use for years to come. The best part, of course, is the automation. You can scale from once a day reporting all the way up to live real-time data. In our bakery, the staff can watch live orders roll in and adapt on the spot. It's amazing how much more efficient you can become when you don't have to waste time guessing what you're supposed to do. The automation also allows us to automate inventory control. You ever wonder how much time you waste clicking buttons on a computer all day, when you could be focusing on building the other facets of your business instead? Try it out so you can get a feel for it. It's pretty intuitive! And if you need help with anything, just reach out to them, they're super nice.