A placed order is not a sale until the money arrives. Where orders are paid on delivery, cancelled or refused, ad platforms are still told a conversion happened at checkout, and go on to find more people who behave the same way. Paid Signal sends a conversion to Meta, TikTok and Snapchat only once an order is marked paid. Google Ads is fed by a file you import. A refund later corrects the conversion. Customer details are hashed before storage. No courier integration is needed.

• Sends a conversion when an order is marked paid, not when it is placed
• Works with any courier, or none at all, with no courier integration needed.
• Corrects a conversion automatically when an order is refunded later.
• Shows every event sent per channel and which orders have not paid yet.
• Sets up each channel step by step and tests it against the platform