A time hack for small nimble Shopify DTC brands without an insights department. What would've taken months to build out our segments based on occupation and purchase behaviors took 24 hours. It's a really effective way to gain a quick and high-level depth of your customer base while also being instantly useful for paid media targeting and comms. Also loved how its integrated with Klaviyo and slack.

A thoughtful tool with real potential. It gave us new visibility into our audience and helped surface insights we didn’t have before.

So far Outer Signal has been incredible to see so much of our customer data. We were really just guessing before and this has unlocked so much opportunity for marketing, affiliate, etc.

We added OuterSignal because we wanted to better understand who was actually buying from us and focus our energy on those customers. OuterSignal quickly shows us patterns and buyer data we didn’t previously have access to and the speed alone is a game changer. We’re able to see what’s happening and act on it almost immediately, which has made our marketing and sales efforts way more focused. It’s easy to use, doesn’t feel overwhelming, and gives us clarity without overcomplicating things. The team has also been great to work with and responsive. This has been a solid addition to our stack.