Shopify reports revenue. It does not know what your goods, what you spent on ads, what shipping you or what came back in refunds, so it cannot tell you what you kept. ORVX reads your orders, products, customers and refunds, and you add the expenses Shopify never sees. It then resolves profit per order, product, collection and campaign, with ad spend read from Meta, Google and TikTok. Every figure opens up and traces back to the orders behind it. ORVX only ever reads from your store.

• Profit per order, product, collection and campaign
• Ad spend from Meta, Google and TikTok beside the margin it actually bought
• Inventory: stock cover, capital trapped and what to reorder
• Customer cohorts, retention and lifetime value after acquisition