Ad platforms can only optimize on the sales they hear about, and a browser pixel misses the ones behind an ad blocker or a closed tab. Oriva installs a web pixel on your store and sends each order to your connected ad platforms from its servers, with the ad click that brought the visitor. It tracks only customers who accepted marketing cookies. Each order is sent once, and a delivery log shows what was sent and what the platform answered, with errors explained in plain language.