Ordinary connects your Shopify store with your ad platforms, marketplaces, and email tools so you see what actually drives sales — in one place. Attribution shows which channels and campaigns bring in revenue, not just clicks. Built-in A/B testing lets you trial changes and measure the real lift on conversion and revenue. Session replays show where real shoppers hesitate and drop off, with the costliest friction points ranked for you — less guesswork, more time growing the store.

• See which channels and campaigns actually drive your sales
• A/B test changes to your store and measure the real lift on revenue
• Compare performance across Shopify, ads, and marketplaces in one view
• Watch how real shoppers browse and where they abandon checkout
• Track customer journeys, cohorts, and lifetime value across channels