How much can you afford to spend on ads while staying profitable? Most founders guess. Budgets get set on gut feel, campaigns run too long, money quietly leaks. ROAS won't tell you — Google and Meta both claim the same purchases, and profitable-looking campaigns lose money once costs, fees, and tax come out. Merchint blends your store, Google Ads, and Meta Ads, subtracts your real costs, and shows estimated business profit. Business Memory learns from every decision to sharpen tomorrow's call.

• Resolves Google + Meta double-counting using your real Shopify revenue
• Estimated profit dashboard — blends your store, Google Ads, and Meta Ads
• Growth Runway — your safe ad spend ceiling, even when margins are tight
• Daily AI insight surfaces the highest-leverage profit decision
• Business Memory — gets smarter about your business over time