MerchantFlow shows Shopify operators their real profit per product and across the whole store. Connect Google Analytics 4 alongside Google, Meta, TikTok, and Snapchat ads. Total ad spend pulls directly from each platform, so blended ROAS reflects every dollar spent - including Performance Max. Manage COGS in bulk or sync from Shopify inventory costs. Includes multi-store rollup, an agency dashboard, and an AI assistant for daily P&L questions.

• Live P&L dashboard combining Shopify revenue, COGS and all ad platforms.
• Product-level profit tracking with COGS and ad spend attribution.
• Connect Claude, Cursor and other AI tools via MCP for live store insights.
• Bank balance reconciliation to catch untracked expenses.
• Business valuation estimator using adjusted profit and earnings multiples.