Marketing Pulse connects your Meta and Google Ads accounts to Shopify and calculates true, cross-platform ROAS using first-party order data. The app attributes UTM-tagged clicks to real Shopify orders, aggregates spend and revenue per campaign, and surfaces the results in a simple analytics dashboard. Merchants receive a daily performance digest by email and Slack, plus optional SMS alerts on ROAS drops

• UTM-based attribution that matches ad clicks to real Shopify orders.
• Daily performance reports with spend, revenue, and ROAS per platform.
• Embedded analytics dashboard for Meta and Google Ads campaigns.