Meta, Google and TikTok each take credit for the same sale, so their dashboards can add up to more revenue than your store made. Marginal reads your Shopify orders and every ad account each morning and gives you one honest number: total ad spend against what really sold. A written report explains what changed and why, Recommendations rank what to look at first, and Ask Analyst answers questions about your own data. When the data can't support a claim, Marginal says so.

• Blended ROAS and CAC across every channel, against real Shopify revenue
• A written report every morning, with the sources behind every claim
• Ask questions in plain English and get answers from your own data
• Recommendations ranked by urgency, with the numbers behind each one
• Gross margin from the product costs already in your Shopify store