Really great tool to have, pulls in all your data from Google Search Console and displays it in a much clearer format allowing you to quickly identify opportunities and possible problems such as cannibalisation. At a quick glance you can see data for keywords that have improved/declined and also keywords within striking distance for some quick page 1 wins. One thing I really like is the pages data, again you can see which collections or products have improved/declined and it also groups your impressions to show the page types. The app really does have a lot to offer and if you're constantly digging around in GSC you'll love this and it'll save you a lot of time, if you're a Shopify store owner looking to improve your organic traffic I'd highly recommend giving this a try you will not find another tool with better value for money than this.

I've installed Macalytics on both my stores. It's super helpful to understand our google performances. Fairly easy setup and really good to have everything centralised in Shopify.

As a Shopify store owner, I’m always looking for tools that actually make my life easier and help me grow sales—and Macalytics SEO is awesome. What I love most is how it brings all of my Google Search Console data directly into Shopify. Instead of juggling tabs or digging through confusing reports, I can see exactly how my products, collections, and pages are performing right inside my dashboard. I get to track clicks, impressions, average rankings, and even spot which pages are competing with each other. The visual charts are clear and easy to read, so I can instantly see what’s working and what needs attention. I especially like how it breaks down brand vs. non-brand searches, which helps me understand where new customers are coming from and where to focus my SEO strategy. For just $25/month, this app gives me insights that would normally take hours of manual digging.