Meta tells you how many conversions it drove, but never which customers. Lucidly's matching engine weighs every Meta conversion against your Shopify order history to find the order behind it, then shows who that buyer is: genuinely new, existing, or retargeted, what they buy first, and what they are worth. Cookies and UTMs only catch the click-throughs that survive; the engine works across all your orders, so it also credits the view-through and engaged conversions that Cookies & UTMs miss.

• See which Meta customers are genuinely new, repeat, or retargeted
• Know your Meta customers' 12-month LTV instantly - no waiting for new data
• Know which products acquire new customers - and what they buy next
• See which ads truly perform, ranked by verified revenue, not guesswork
• Focus spend on winning new customers, not re-selling to existing ones